Huttons’ comments on July 2021 developer’s sales | Huttons Group

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Huttons’ comments on July 2021 developer’s sales

Developers launched 1,104 units and sold 1,589 units in July 2021. Sales in July 2021 was 82.2% higher than June 2021 and 46.7% higher than a year ago. This is the second highest monthly sales in 2021 and is only 2.7% lower than January 2021. However in January 2021, there were two major launches compared to one in July 2021.

49.6% of the transactions in June are priced below $1.5 million, 28.9% are between $1.5 million to $2 million and 21.5% above $2 million. The average price paid for a unit in July was $1.7 million. 86.3% of purchases are by Singaporeans with PRs and foreigners making up 9.4% and 4.2%, respectively.

There were considerably more purchases by Singaporeans in July (86.3%) compared to June (81.8%). This is probably due to the launch of Pasir Ris 8 which is located in the Outside Central Region where the demand is predominantly HDB upgraders. There are more than 6,000 flats in Pasir Ris and Tampines which were completed from 2014 to 2016 and has met the 5-year minimum occupation period thus eligible to upgrade.

Table 1: Purchases by Residential Status and Price Range in July

Source: URA, Huttons Research as of 12 Aug 2021

Table 2: Purchases by Residential Status and Price Range in June

Source: URA, Huttons Research as of 15 July 2021

Seven of the top 10 best-selling projects in July are in the Outside Central Region (OCR). The OCR accounted for 63.7% of the total sales in July. Being the first OCR launch in 2021, Pasir Ris 8 saw overwhelming demand and sold more than 85% of its units.

The top ten private residential projects for July 2021 are:

Source: URA, Huttons Research

On the back of the successful launch of Pasir Ris 8, there was spillover demand to other integrated projects and projects even outside the vicinity. Based on caveats, 445 units were sold from July 25 to July 31, much higher than sales in the first two weeks of July where 404 units were transacted. A sample of ten projects showed that their sales in July doubled from June on average.

Source: URA, Huttons Research

Despite the lunar seventh month in August, developers are likely to push ahead with their launch to ride on the positive momentum. The Watergardens at Canberra and Klimt Cairnhill will open for preview sales in August. August is likely to be another month where developer’s sales cross the 1000-unit mark. This will whittle down the unsold stock in the market to even lower levels setting the stage for sustained price growth in the months ahead.