Leading the Way in Consumer Engagement through Digitalisation

Singapore: Huttons Group, one of the largest real estate agencies in Singapore, has unveiled new digital initiatives to empower its salespersons and clients. These include Huttons Property Watch & Best Friends (a consumer engagement campaign), Huttons Pro+ (an app designed to facilitate salespersons in marketing projects) and YourPropertyAgent.sg (an agents rating platform).

Mr Mark Yip, Chief Executive Officer of Huttons Asia said, “We are constantly adopting new digital ways to enhance property transactions for our salespersons and exceed the last best experience their clients had. This is supported by timely market research and data to ensure relevance in our interactions, assist clients’ decision making and build stronger human connections.”

Through Huttons Property Watch & Best Friends, consumers can learn from industry professionals on latest real estate trends, upcoming projects, and various market segments. CEO Mark Yip, Senior Director of Research, Lee Sze Teck and Executive Group District Director, Rex Tan have recently kickstarted the initiative by engaging the public with their meaningful insights through a series of live sessions, videos, and blogs. Consumers can also get VIP invites to Huttons events and new launches, and potentially win prizes worth up to $25,000 (cash, vouchers, hotel stays and more) by registering at propertywatch.huttonsgroup.com.

Huttons will officially launch a new app later this month for their salespersons to serve clients better. Called Huttons Pro+, this app features an improved UX and UI with seamless integration of current functions such as the Ultimate Project Search (analysis reports), Wealth Creation Pro+ (property calculators) and Projects EDM (marketing materials). Salespersons can search from over 130 projects by regions, as well as access project information and property calculators and generate reports in one app.

Earlier in June, Huttons also rolled out its new agent rating platform, YourPropertyAgent.sg, according to the guide on best practices for consumer ratings of property agents jointly developed by CEA and the real estate agency industry. This helps salespersons to increase their branding with authentic testimonials from clients and garner more exposure online.

Mr Yip adds, “In the short eight months I have been with Huttons, many good initiatives have been implemented with the support of my corporate management team, leaders and salespersons. We signed a strategic cooperation with FOZL to serve more Chinese clients, offered 500 career opportunities for new salespersons under the Millionaire Associate Program, formed the Millennial Committee to groom the younger generation of leaders and revamped training series to ‘UP’ our salespersons’ professionalism. The training program covers all skillsets from sales to digital marketing and different market segments, allowing them to service their clients’ entire property journey more proficiently.”

Furthermore, Huttons launched several IT tools such as the Digital Business Card and Online Resale Transaction Submission to increase the efficiency of salespersons. Their experienced team of professionals under the Huttons Prestige Club has been making waves in the industry by closing notable deals above $10 million at luxury apartments such as 3 Orchard By-The-Park, Bishopsgate Residences, Meyer House, and TwentyOne Angullia Park.

“These enabled us to win the Online Services Award for the Real Estate category in Singapore Business Review’s Technology Excellence Awards this April and got us recognised as the Best Luxury Real Estate Brokerage in Singapore by the prestigious Luxury Lifestyle Awards 2021.

I am also thrilled to announce the promotion of four key corporate management staff who are instrumental to our growth: Lee Sze Teck to Senior Director of Research; Lim Hui Leng to Senior Director of Transactions; Pauline Hoo to Senior Head of Associate Affairs; and Shermaine Tay to Senior Head of Marketing Communications. There will be more exciting plans ahead as we drive new innovations for stakeholders that increase business value.” Mr Yip concludes.

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• By Huttons Group
• Jul 1, 2021